Commitment Looks Good On A Podcast

Tom:

If you've got a great looking website for your podcast, if you've got cool graphics. If all that stuff is good looking, man we are missing an opportunity if we don't get you recording in front of a really good background with good lighting and good sound that's consistent and manageable. So I was making notes here and ended up just going bananas with the notes. Can I not share fucking? Ahem. Okay, so. And that's got to be the life of your podcast. From that point forward, particularly if we're working on a show that is going to be cross-pollinating with industry associations or you're attempting to get sponsorship, the sponsors or collaborators or partners who might come in and do content with you. You have to produce content that they recognize is top-notch. And the way to do that has nothing to do with how we edit after we record. You have to set up your studio. It must have consistent replicable lighting sound and framing. The framing of the shot should be the same. The camera should be sitting the same way for the same type of format. So if it's a remote podcast, the framing should be the same every time. If it's. An in-studio multiple person podcast, the framing for those should be the same every time on the screen. So when you look at your podcast video and say, damn, that looks awesome, that's the day you go pitch sponsors. When your podcast appears to be a high priority on your list, the sale will come in terms of partnership or collaboration. And that boils down to establishing a visual. for your end of the recording, whether it's remote or in person. And so for example, if your podcast is set up awesome, you might stop getting side by side format for your episodes that have like a remote participant calling in. We might do something else entirely if your background is so cool and it looks like you're in a great studio and if you're lit right every time, we might add a monitor to the screen. where it's your shot makes up the whole podcast. But then we add a monitor like a news channel would have, or we even add a smartphone on screen. And that's where the video of the call-in participant or your guest on the podcast will appear in video form. And that's a way cooler, far more high-end presentation. And the only difference is we have to know that your end looks so good and clean and crisp and reliably consistent that we can build that. But we're dying to build that. So it's all because you set up a freaking cool ass background and figure out your lighting and sound. So even the guest looks cooler in that format, even if they're calling in from whatever terrible background they might have. Because they're now on a full blown what looks like an a**. awesome network produced show or something. And that's the icing on the cake, baby. That's the sizzle on the steak. Good conversations aren't assumed. We wouldn't have bought a bunch of microphones if everybody didn't know what they were talking about. But does your background pop? Does your lighting feel professional? Does your podcast at a glance in YouTube scrolling look more professional than the average mom and pop podcast? because the way to do that is precisely what we're describing right here. And that's it. It's all studio related. It's not editing related. So if you're recording in front of anything that does not match up with your expectations for production value, then change it. Get your studio set up once and for all and put it on the list of things that are a business priority. That should still be a lot of fun. But if it's... In any way haphazard. it's gonna wind up looking like that in the finished product, or at least it's not gonna look super top shelf and glossy. So I've got instructional and example videos on lighting, studio setup, and all the check boxes that need checking on the Niche Podcast website, and the link to that will be at the top of the post that accompanies this video wherever it goes. And that's my own contributions and tons of videos from other experts in podcasting. And you need a studio that works day or night, or if it only works during the day, record during the day. Boom, professional podcast. That's the level of decision making we have to make. Like it's that simple. What's the best? What did you set up and what do we know? Have a background, be early for recordings, get your game tight, be ready to record every time you sit down. Any rushing, fumbling, and bumbling you do immediately before you record is a pretty decent gauge of how consistent and professional the finished media is going to be. And so you're losing ground every time you break down your setup or don't have it replicable to the point where your product is consistent and eye-catching. You know, don't lose ground. So if you give us the clay, we can sell it. And you're going to have a slick... website, you're going to have other slick media. And so it's definitely going to stand out if anything else involved is, you know, you know, just haphazard and doesn't seem planned and produced. So if you treat it like a business project and still have all the fun that we talk about, it's going to look top shelf and that's it, get your game tight.