If you’re a podcaster or someone interested in getting into podcasting, then you need to check out the annual Infinite Dial report from Edison Research. This comprehensive report is filled with valuable data about podcasting trends that can help inform your decisions and give you a better idea of where the industry is headed.
What Exactly Is The Infinite Dial?- (v2023 drops 3.8.23)
The Infinite Dial is an annual report from Edison Research that covers key trends in podcasting and digital audio. It's been published since 1998, making it one of the longest-running studies of its kind. Each year, it looks at who’s listening to podcasts, what they’re listening to, and how they’re accessing content. It also includes data on streaming audio habits, radio usage, and more.
What Can You Learn From The Infinite Dial?
The information found in The Infinite Dial report can be invaluable for anyone interested in podcasting. It breaks down key metrics such as who’s listening to podcasts, how long they listen for, which devices they use to access content, and more. This type of data can be incredibly useful for podcasters looking to optimize their content or target specific audiences. Additionally, the report also includes insights into streaming audio habits and radio usage—so even if you're not a podcaster yourself, there's still plenty of interesting information here that might be useful for your business or brand.
Why Should You Care About The Infinite Dial?
The bottom line is that having access to data like this can help inform your decisions when it comes to creating content or marketing products. Not only will it give you an idea of what types of content are resonating with audiences right now, but it can also help you get ahead of upcoming trends before they become mainstream—which could give your business a competitive edge in the digital space! Plus, by staying up-to-date on these kinds of reports each year, you'll be able to track changes over time and see how the industry evolves over time—which could prove invaluable if you plan on staying in this space long term.
Conclusion:
If you're serious about podcasting (or digital audio/streaming overall), then checking out The Infinite Dial from Edison Research should definitely be on your list of things to do! With all its valuable data about podcasting trends and other digital audio/streaming info, this report has something for everyone—from seasoned veterans looking for competitive insights to new entrants hoping to get an edge in the industry. So make sure you take some time out of your day to read through this must-have report! It could end up being one of the best investments of your time yet!
